Professional drivers are flooded with recruiting messages, from ads on social media and web browsers to calls, emails, texts, and voicemails. In such a noisy environment, how can your fleet capture their attention and interest? The key is to create a compelling and authentic story that not only stands out but resonates with drivers. In this episode of FreightWaves’ Taking the Hire Road show, Lane Williams, founder and CEO of Fusion Now, joins NTI President and CEO Leah Shaver to discuss this and more.
Watch the full episode in the video above.
