Struggling with driver productivity and quit rates in a tough freight cycle? Here are 3 ways to communicate with drivers and raise the bar of expectations

Between recent pay raises, how the driver job has evolved over the past few years, and changes in expectations of both the workforce and employers, fleets are finding it hard to keep their people incentivized and productive absent continued aggressive pay raises, which just aren’t happening in today’s freight market. So, as a fleet leader, how do you get there? How do you resolve these challenges at your company?