Why NTI developed the I Heart Truckers program
Retiring drivers from the baby boom and Gen X demographic have created an enormous hole, so now it’s more vital than ever to attract younger drivers to our industry. Traditional methods aren’t enough to excite the younger generation about a trucking career.
Referral programs are a critical strategy to attract drivers to work for your company and motivate current drivers to stay longer with you. However, not all referral programs are equally effective. Our advice based on over twenty-five years of industry experience and the latest research in recruiting and retention offers effective solutions to optimize your strategy.
Today, we want to get into a critical tool to add, or sharpen, in your recruiting and retention arsenal: social media. More specifically, how engagement functions as a tool for driver retention.