Standing out in a crowd: How to shape your fleet’s job opportunities to attract the right drivers

Joining NTI President and CEO Leah Shaver for 2023’s last episode of FreightWaves’ Taking the Hire Road show,’s Vice President of Sales Sean Horton shares valuable tips on how trucking companies can stand out to prospective driver candidates and effectively fill job openings with the right drivers. Emphasizing the importance of transparency, Horton advises the companies he works with to openly communicate their needs. This approach helps in matching with drivers who are a good fit for the company and are more likely to stay. In addition, Horton encourages companies to “not follow the mix” and highlight what sets their company apart from the competition.

Watch the full episode in the video above.

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Listen live every month

On the first Thursday of every month, NTI President & CEO Leah Shaver, aka the Sunshine Girl, goes live on air on SiriusXM Channel 146, Road Dog Trucking, to talk with drivers about all things pay. From paycheck questions to working with fleets on resolving issues around compensation, HR and legal, life on the road, and relationships with their employers, Payday on Road Dog Live dives into topics drivers care about most.

Catch every episode live on SiriusXM,, or the SiriusXM app, where you can also listen to episodes on demand.

Or to engage with Leah throughout the month on pay topics, follow her on Facebook and Instagram