In this episode of FreightWaves’ Taking the Hire Road show, NTI’s Leah Shaver is joined by Anthony Book, vice president of sales and marketing at Long Haul Trucking. Book is a man of many talents and many roles at his company, and he’s also written a trucking-themed Christmas book for children. Beyond his writing skills, Book manages several departments at Long Haul Trucking, including steering the company’s driver recruiting and retention programs. Their conversation delves into the importance of both external and internal marketing, strategies to engage the next generation of trucking, and the inspiration behind Book’s children’s story, “How Chris and His Trucks Saved Christmas.”
Watch the full episode in the video above.