Connecting with trucking’s next generation: A conversation with Long Haul Trucking’s Anthony Book

In this episode of FreightWaves’ Taking the Hire Road show, NTI’s Leah Shaver is joined by Anthony Book, vice president of sales and marketing at Long Haul Trucking. Book is a man of many talents and many roles at his company, and he’s also written a trucking-themed Christmas book for children. Beyond his writing skills, Book manages several departments at Long Haul Trucking, including steering the company’s driver recruiting and retention programs. Their conversation delves into the importance of both external and internal marketing, strategies to engage the next generation of trucking, and the inspiration behind Book’s children’s story, “How Chris and His Trucks Saved Christmas.”

Watch the full episode in the video above.

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On the first Thursday of every month, NTI President & CEO Leah Shaver, aka the Sunshine Girl, goes live on air on SiriusXM Channel 146, Road Dog Trucking, to talk with drivers about all things pay. From paycheck questions to working with fleets on resolving issues around compensation, HR and legal, life on the road, and relationships with their employers, Payday on Road Dog Live dives into topics drivers care about most.

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