Time to reconsider sign-on bonuses? A few effective alternatives to a common driver recruiting tactic

Here are a few alternatives for fleets to consider in lieu of sign-on bonuses — and ones that could be more effective in helping fleets achieve the goals they’re after with their driver programs.
Six strategies fleets can leverage as the ‘consumption gap’ persists between a tight employment market and consumer demand

Here are six strategies fleets can employ to compete within the backdrop of an ongoing “consumption gap.”
Actively supporting truck driver health could be your fleet’s retention bonus

Driver health impacts every department, from the C-suite, to HR and recruiting, to compliance and safety. Drivers and their wellness need to be at the center of everything we do.
‘This is our moment’: How fleets can engage with rebooted driver training programs to help bolster the new entrant pipeline

With CDL programs rebooted and interest in CDL programs swelling, training providers are grappling with how to serve this growing interest in CDL training amid a tight market for qualified instructors. And they’re looking to motor carriers to build two-way streets with training providers to help bridge the gap in needed experienced drivers to instruct trainees.
Spreading the message of trucking as a first-choice career for Gen Z starts in your own community

Here’s what motor carriers should know and a few thoughts on ways they can start engaging with Generation Z.
When bad PR strikes trucking, lead with lessons rather than ire

When bad PR strikes, it will feel like a strong headwind to recruiting and retention. The actions carriers take in the wake of the bad PR, however, is much more important than the negative attention cast on the industry.
Coping strategies for fleet managers to soothe recruiter burnout

Here are a few coping mechanisms and strategies recruiting managers can employ to help motivate their team and ward off burnout on their team and for themselves.
It’s not complicated: Good pay, strong benefits draw women to trucking jobs and help keep them there

Here’s a question the team at The National Transportation Institute hears often — and it’s likely one you’ve asked internally at your fleet, too: How can we make driving jobs more appealing to women?
Trucking has an opportunity to lead with creative childcare benefits

There’s a “Help Wanted” sign on nearly every door at every business in the country, and carriers must find a way to set themselves apart in the labor market, and every fleet must find its own path to address this real obstacle to people entering and staying in the industry.
A farewell to the Board at Women in Trucking

NTI’s Leah Shaver reflects on her time on the WIT board: promoting trucking as a positive career, forging relationships, building mentorship programs, and seeing trucking evolve to become a more gender-inclusive industry.