Ever since the onset of the Covid-19 pandemic, a few themes have become more prominent in the driver recruiting conversation. The main one is the truck driver shortage, especially in the face of an ongoing capacity crunch.
Retiring drivers from the baby boom and Gen X demographic have created an enormous hole, so now it’s more vital than ever to attract younger drivers to our industry. Traditional methods aren’t enough to excite the younger generation about a trucking career.
FROM LEAH’S DESK: HOW TO GET MORE YOUNG DRIVERS BEHIND THE WHEEL Let’s talk about recruiting for different age cohorts. Right now, the average age of a trucker is 38 for new entrants and 54 for an experienced driver, according to NTI Carrier data. As baby boomers and older Gen Xers border on retirement, it […]
AN EASY WAY TURBOCHARGE DRIVER ENGAGEMENT We talk a lot about tools companies can use to keep drivers happy, engaged, and, well, continually employed with them. And sometimes, those topics can get a little heavy. Driver health and retirement benefits are going to require a big conversation. And subjects like managing driver dwell time can […]
RECRUITING THE NEXT GENERATION IN TRUCKING We’ve all heard the story about aging drivers. There’s no need to regale the NTI audience with statistics about average age or the number of retirements. These are numbers that our readers are already painfully aware of. But for as imperative as it is to address the aging workforce […]
CAREER ADVANCEMENT: IT’S NOT JUST FOR OFFICE JOBS When you’re thinking about driver retention and recruitment, a challenge that may come to mind is competition from other roles. Warehousing, welding, and construction can pose challenges to finding and keeping drivers. Rising wages in truck-competitive fields can pose challenges to retaining truckers. But it isn’t always […]