Is there ‘false advertising’ in your fleet’s driver recruiting process? Here’s how to ward off an unintentional turnover culprit

While almost always unintentional, errors in job ads can lead to immediate distrust with new driver hires if they receive inconsistent information during the job evaluation and hiring process or after they’ve been onboarded. Expectation gaps between what a driver thought the job would be and what it actually entails are a fast track for early turnover and churn of new driver hires. Here are five strategies to help avoid ‘false advertising’ in your driver marketing.

Diversifying your driver lead funnel, letting drivers own profitability, and the enduring value of a CDL: Consider these 4 strategies in your fleet’s driver programs

NTI Leah Shaver Driver Wages

In this month’s From Leah’s Desk, NTI President & CEO Leah Shaver shares insights on diversifying your driver recruiting funnel to excel in any market cycle, the enduring value of a driver’s CDL, empowering drivers on the profitability of their individual truck, and focusing on the habits you want your recruiting program to embody.

5 ways your fleet can focus on driver health as a retention tool in 2023  

As we’ve touched on a few times in the NTI Blog, putting driver health at the center of every fleet department is one of the most critical steps your fleet can take in its driver retention program.   Not only is it the right thing to do for your people and the personal and professional wellbeing […]

Three highlights from 2022’s fourth quarter driver wages data

Despite slowing growth after a strong run-up in back half of 2020 and into the first half of 2022, professional driver wages in the fourth quarter of 2022 continued to climb from the prior quarter and year over year, according to data compiled by The National Transportation Institute. Gains in base wages — mileage and […]

Fleets responding to newer drivers’ expectations for wage growth momentum

The “earn your stripes” mentality is quickly becoming an ideal of the past. While per-mile and hourly pay for drivers of all experience levels has shown strong and steady growth over the past two years, the momentum of wage growth among drivers at the lower end of the experience scale has been the most pronounced.