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Pay packages have to provide enough to be attractive to prospects and keep current drivers on the company payroll. At the same time, companies don’t want to lose out on driver productivity. How do you balance these concerns?
Today, we want to get into a critical tool to add, or sharpen, in your recruiting and retention arsenal: social media. More specifically, how engagement functions as a tool for driver retention.
FROM LEAH’S DESK: NEW ATRI REPORT REVEALS WHY YOU MUST COMMIT TO BENCHMARKING The American Transportation Research Institute recently released its annual Top Industry Issues report. The report was full of interesting tidbits, although I didn’t find too many surprises. Concerns that made the list, like driver recruitment, retention, and pay are matters that I […]
TAKING ON TOUGH SUBJECTS: A WORD ON VACCINE MANDATES AND DRIVER RETENTION On September 9, 2021, President Joe Biden announced that all businesses employing more than 100 people must either require the Covid-19 vaccine, or a weekly negative Covid test. The vaccine will be obligatory for all federal employees, without an option to test out. […]
RECRUITING THE NEXT GENERATION IN TRUCKING We’ve all heard the story about aging drivers. There’s no need to regale the NTI audience with statistics about average age or the number of retirements. These are numbers that our readers are already painfully aware of. But for as imperative as it is to address the aging workforce […]
HONESTY, IT’S A RETENTION TOOL Listen up, friends! This week we want to talk about the reality of trucking as a job, and a lifestyle. More specifically, what’s promised during recruitment versus what actually happens once a driver is on the road. Honesty in recruiting isn’t the most fun to think about, but it is […]
AN UNLIKELY RECRUITING TOOL Ask most drivers what their least favorite part of the job is, and you’ll probably get at least a few mentions of detention. Over and over again, unpaid, unproductive time is reported to be one of a trucker’s biggest frustrations. Driver detention is a headache for everybody who’s involved in it, […]
IT’S NOT (JUST) ABOUT THE MONEY Here at NTI, we’re pretty big on driver wages. I mean, come on. Obvious statement of the year, right? It’s our job to help carriers offer competitive driver pay, in a sustainable, non-painful way for their company. We talk about it every day. In fact, it’s what gets us […]
THE BIGGEST CHALLENGE IN DRIVER RECRUITING TODAY There are so many difficulties in trucking today. Consumer demand is up, participation in the labor force is down, and today’s capacity crunch is worse than in 2018. There’re enough challenges to stuff an eighteen-wheeler. What’s the hardest part of recruiting today? Most fleets are going pedal to […]