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Pay packages have to provide enough to be attractive to prospects and keep current drivers on the company payroll. At the same time, companies don’t want to lose out on driver productivity. How do you balance these concerns?
Referral programs are a critical strategy to attract drivers to work for your company and motivate current drivers to stay longer with you. However, not all referral programs are equally effective. Our advice based on over twenty-five years of industry experience and the latest research in recruiting and retention offers effective solutions to optimize your strategy.
Today, we want to get into a critical tool to add, or sharpen, in your recruiting and retention arsenal: social media. More specifically, how engagement functions as a tool for driver retention.
FROM LEAH’S DESK: NEW ATRI REPORT REVEALS WHY YOU MUST COMMIT TO BENCHMARKING The American Transportation Research Institute recently released its annual Top Industry Issues report. The report was full of interesting tidbits, although I didn’t find too many surprises. Concerns that made the list, like driver recruitment, retention, and pay are matters that I […]
TAKING ON TOUGH SUBJECTS: A WORD ON VACCINE MANDATES AND DRIVER RETENTION On September 9, 2021, President Joe Biden announced that all businesses employing more than 100 people must either require the Covid-19 vaccine, or a weekly negative Covid test. The vaccine will be obligatory for all federal employees, without an option to test out. […]
AN EASY WAY TURBOCHARGE DRIVER ENGAGEMENT We talk a lot about tools companies can use to keep drivers happy, engaged, and, well, continually employed with them. And sometimes, those topics can get a little heavy. Driver health and retirement benefits are going to require a big conversation. And subjects like managing driver dwell time can […]
RECRUITING THE NEXT GENERATION IN TRUCKING We’ve all heard the story about aging drivers. There’s no need to regale the NTI audience with statistics about average age or the number of retirements. These are numbers that our readers are already painfully aware of. But for as imperative as it is to address the aging workforce […]
HONESTY, IT’S A RETENTION TOOL Listen up, friends! This week we want to talk about the reality of trucking as a job, and a lifestyle. More specifically, what’s promised during recruitment versus what actually happens once a driver is on the road. Honesty in recruiting isn’t the most fun to think about, but it is […]
AN UNLIKELY RECRUITING TOOL Ask most drivers what their least favorite part of the job is, and you’ll probably get at least a few mentions of detention. Over and over again, unpaid, unproductive time is reported to be one of a trucker’s biggest frustrations. Driver detention is a headache for everybody who’s involved in it, […]