Retiring drivers from the baby boom and Gen X demographic have created an enormous hole, so now it’s more vital than ever to attract younger drivers to our industry. Traditional methods aren’t enough to excite the younger generation about a trucking career.
Referral programs are a critical strategy to attract drivers to work for your company and motivate current drivers to stay longer with you. However, not all referral programs are equally effective. Our advice based on over twenty-five years of industry experience and the latest research in recruiting and retention offers effective solutions to optimize your strategy.
Today, we want to get into a critical tool to add, or sharpen, in your recruiting and retention arsenal: social media. More specifically, how engagement functions as a tool for driver retention.
Let’s take a look at the top concerns shared with us and how to roll with the punches.
Inflation isn’t easy for anyone to deal with, but it can be even harder for drivers when they’re trying to keep costs in check on the road. Fortunately, there are a few ways that companies can help drivers combat inflation on the road.
HOW TO MAKE YOUR HOLIDAY TRUCKING BENEFITS PACKAGES MORE MERRY! It’s that time of year again – the holiday season is upon us! We all
REDEFINING THE “TYPICAL” TRUCK DRIVER Who is a “typical” truck driver in the United States today? The answer to that question is shifting, and The
4 WAYS TO COMBAT INFLATION FOR YOUR DRIVERS Inflation is going to be a talking topic in a lot of your meetings in the next
RECRUITING MORE WOMEN TO YOUR FLEET Close your eyes and try to picture a “typical” truck driver. Did you envision a man? If so, there’s