Connecting with trucking’s next generation: A conversation with Long Haul Trucking’s Anthony Book
In this episode of FreightWaves’ Taking the Hire Road show, NTI’s Leah Shaver is joined by Long Haul Trucking’s Anthony Book, where the two discuss the importance of both external and internal marketing, strategies to engage the next generation of trucking, and the inspiration behind Book’s children’s story, “How Chris and His Trucks Saved Christmas.”