As driver sign-on bonus activity bubbles, a look at re-evaluating a predominant recruiting incentive
Sign-on bonuses saw their first dollar-amount increase since late 2022. Prevalence of sign-ons hasn’t wavered, hovering around 70% over the past three years. With sign-on bonus amounts bubbling again and despite their high prevalence, the question remains: Are sign-on bonuses an effective tool for your fleet to use? Particularly when it comes to retention? NTI explores those questions here.