Is there ‘false advertising’ in your fleet’s driver recruiting process? Here’s how to ward off an unintentional turnover culprit
While almost always unintentional, errors in job ads can lead to immediate distrust with new driver hires if they receive inconsistent information during the job evaluation and hiring process or after they’ve been onboarded. Expectation gaps between what a driver thought the job would be and what it actually entails are a fast track for early turnover and churn of new driver hires. Here are five strategies to help avoid ‘false advertising’ in your driver marketing.